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WIMBLEDON FOUNDATION
SOUTHFIELDS CHRISTMAS LIGHTS
DETAILS
DATE:
2019
CLIENT:
The Wimbledon Foundation
THE BRIEF
The Wimbledon Foundation briefed us to design some visual concepts for the switching on of Christmas lights in Southfields, South West London. They wanted the communications to appear eye-catching, aimed at families and to nod to the Wimbledon Foundation brand.
OUR RESPONSE
We presented 3 initial visual territories before the client selected their preferred route. We then rolled the design out across posters, a 4 page flyer, outdoor ads and social media posts.
Route 1: Ornate illustrations
Route 2: Big, bold graphics
Chosen route: Paper cut outs
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