ARGOS

VALENTINES SEASONAL CAMPAIGN

DETAILS

DATE:

2016

CLIENT:

Argos

THE BRIEF

To design a strong campaign visual for Argos' Valentine's Day promotion to be incorporated across in store touch points as well as online. We also needed to adhere to their brand guidelines which stipulate creating vibrant, colourful bursts upon their grey to white background.

OUR RESPONSE

Using a number of stock photos, we built an explosive cluster of petals to form a heart shape. Hours of creative retouching in photoshop were spent to get this visual looking powerful and striking. On client approval, we then rolled out the creative across the various printed and online media, adapting the petal burst along the way where required.