DROP

BRANDING/
UI DESIGN OF WINE DELIVERY MOBILE APP

DETAILS

DATE:

July 2017

CLIENT:

Drop

THE BRIEF

Drop is a wine delivery service whereby customers can order a wide and hand-picked selection of wines using a mobile app. We were asked to design a brand identity that was free from the typical stuffy and pompous associations with fine wine and instead create something appealing to a younger and more diverse audience.

OUR RESPONSE

We created a fresh, modern and approachable brand identity with a brand mark that depicts the transportation of wine through the use of a grape falling from the bunch into the word. We also visualised how this would translate across the mobile app itself.